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How Bad SEO Companies Can Harm Your Online Reputation
Bad SEO companies can harm your online reputation by using black hat techniques like keyword stuffing, producing poor-quality content, engaging in negative link building, lacking transparency, and implementing ineffective strategies, potentially leading to penalties, loss of credibility, and consumer distrust.
Speed is now a landing page factor for Google Search and Ads
Google has made speed a critical factor for landing pages in both Search and Ads, emphasizing quick loading times to avoid user abandonment and maximize engagement opportunities, with recommendations and tools provided for site owners and developers to enhance performance.
Consumer Insights - Mobile Page Speed - Industry Benchmarks
The article by Google discusses new industry benchmarks for mobile page speed, highlighting that the majority of mobile sites remain slow and bloated despite the shift to 4G traffic, with over 70% of analyzed mobile landing pages taking more than 5 seconds to display visual content above the fold and over 7 seconds to fully load all visual content.