Speed is now a landing page factor for Google Search and Ads

The article by Google discusses the importance of page speed as a factor in both Google Search rankings and Google Ads performance. Slow mobile experiences can lead to missed opportunities as users are more likely to abandon a site if it takes longer than 3 seconds to load. Google has introduced speed initiatives, making it a ranking factor for mobile searches and introducing the Mobile Speed Score for ads landing pages. Site owners and developers are encouraged to use tools like Lighthouse, PageSpeed Insights, and Chrome User Experience Report to improve user experiences. Implementing parallel tracking and evaluating page performance can help optimize speed and enhance user engagement.

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